I love it when companies come up with interesting and unique ways of marketing their products to consumers, so I was intrigued with the latest offering from Haymes Paint…. Drum roll, Introducing the Haymes Colour Library- an innovative, new colour trends model which paves a new direction for the release of the company’s colour stories and themes.
The inaugural launch includes seven volumes: CURATE, COLLABORATE, TIMELESS, CONSIDER, FORM, CONSCIOUS and EXPERIENCE, each with its own story and palette of up to nine colours. It has been created to “start conversations about colour and design based on personal interest and style.”
And in a clever addition, Haymes has partnered with Etsy.com, the online marketplace for handmade and vintage goodies, to launch the first volume from its new Colour Library – CURATE – and to showcase the handcrafted designs of talented Australian makers.
The work of eleven Etsy makers including ceramicists, linen crafters, a concrete homewares designer, resin maker, lighting designer and illustrator from around Australia was selected to bring the CURATE colour palette to life which encompasses electric blues, bright coral, rich tan and soft greys.
And my personal favourite from the new Haymes Colour Library? Definitely CONSCIOUS- I’m a sucker for peachy tones juxtaposed with navy hues and that Veronese Peach X Midnight Sky is just HEAVENLY (Oh I think I just thought up the name for Volume 8!)
To find out more about the Haymes Colour Library visit www.haymespaint.com.au
To find out more about the Etsy collab head to www.haymespaint.com.au/haymeslovesetsy