Shop The Trend: Logo Love

Remember that time it was super uncool to rep the logo of your favourite brand?  Well not anymore folks! Thanks to the 90’s street wear resurgence and celebs like Kendall Jenner and Gigi Hadid leading the way, logo loving is well and truly back and one of the hottest trends to wear right now.

A simple tee or sweatshirt is one of the easiest ways to incorporate the trend. Try one underneath a slip dress for a fully fledged 90’s vibe, or team with your favourite vintage jeans or denim cut-offs for the perfect off duty look. And as the weather cools down, layer up in leather or a chic longline coat for an effortless street style look.

Hop on the trend now with 12 of our favourite styles, from luxe high end labels to affordable retro finds, we’ve got you covered!

Written by Greer de Burgh, Fashion Editor.

logo8BALMAIN $438 herenike1NIKE $50 heretommyHILFIGER DENIM $139 hereleeeLEE $49 herelogo10GUCCI $1010 hereckCALVIN KLEIN JEANS $59.95 hereaddADIDAS ORIGINALS approx $35 here  (also available in black here and grey here)vansVANS $50 here (also available in khaki here)mmMOSCHINO $232 herepinkTOMMY HILFIGER $140 herecmC&M CAMILLA & MARC $139 herefarfetchLOVE MOSCHINO $99 here

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