Launching- Rebecca Judd Loves for Adairs

In one of the most fun and creative experiences I have ever had, I am THRILLED to be able to reveal my exclusive and limited edition collection for Adairs Home Republic (HR) and Adairs Kids (AK).

Style to me is really important, especially in the interiors space – it’s a really good opportunity to reflect your own personality. I wanted to create something that you guys would love, and being an Adairs customer, I knew what they were about and so I think with my own personality and style, it was just a perfect marriage.

The main priority for my range was to create a sophisticated and fashion-forward look for the home, at an affordable price. We all want incredible, on trend home furnishings which reflect our personality but don’t cost the earth right?

I worked really closely with the Adairs’ in-house design team (Hi Bec and Dan!), and I took inspiration from the catwalks and things I LOVE to create the colour palette, combining this season’s fresh pastels with clean-edged geometric shapes. Bursts of vibrant colour and metallic accents add sophistication (I just can’t resist a gold touch), while fine lines and hand-painted prints contrast with sculptural quilted textures.

Now while I’m on the topic of quilted textures let me explain why I am obsessed with them at the moment and chose to include two quilted designs in my range. Quilted fabrics add a layer of luxe and weight to an item. I use many quilted coverlets and doona covers at home because I feel they just take my bedroom to the next level of style and sophistication. They add warmth and ooze texture and interest. While at a slightly higher price point they are well worth it for the wow factor and the feeling they give you when you jump in for a snuggle.

As I wanted to make my range stylish yet economical at the same time, I made sure my designs are fully reversible with two separate looks with each cover. I have completely hidden the buttons so there are no tell tale signs of which side should be the top side or the reverse- the choice is yours. Two looks for the price of one? I love the sound of that.

So what exactly is in my range?  The RJLxHR collection includes four fully reversible bed linen designs, as well as a complementary range of wall art and soft furnishings, tying together on-trend colours, prints, and textures for a unique and versatile mix-and-match collection. This extends to the kids’ room with two signature designs (both quilted) inspired by my own children, Billie and Oscar, for RJLxAK, also complete with matching accessories (see the cushions and light boxes- CUTE).

My Rebecca Judd Loves Home Republic + Adairs Kids range is available from early September exclusively at Adairs, Adairs Kids, and Urban Home Republic stores and online at adairs.com.au

Oh and just wait until you see some of the introductory offers next week- stay tuned!

ICEBERG:

RJLxHR Iceberg

RJxHR iceberg reverse

SKETCH:

RJLxHR Sketch

RJxHR Sketch Main Reverse

CIRCA:

RJLxHR Circa

RJxHR Circa reverse

FONDA:RJLxHR Fonda

RJxHR Fonda Main Reverse

BILLIE:
RJLxAK Billie Cot

RJLxAK Billie

AK RJL Billie Bedlinen REVERSE

OSCAR:

RJLxAK Oscar

AK RJL Oscare Bedlinen Reverse

ACESSORIES:

RJLxHR Home Accessories

DETAIL SHOTS:

RJLxAK Billie Bedlinen Detail 3 RJLxAK Billie Bedlinen Detail 4 RJLxAK Oscar Bedlinen Detail 1 RJLxAK Oscar Bedlinen Detail 4 RJLxHR Circa Detail 3 RJLxHR Iceberg Detail 1 RJLxHR Iceberg Detail 6 RJLxHR Sketch  euro RJLxHR Sketch Detail 1

RJL HR Fonda Detail 1 RJL HR Fonda Detail 2

RJL HR Fonda Detail 5

 

 

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  1. Natasha M

    Bec I bought the Iceberg set and I love it.The comments I’m already getting from family is tops! YOU liked my Insta post @teachingtash which got me even more excited. I hope I win the MSG Giveway to compliment the colours and styling in my bedroom. Xx

  2. Laurelle

    Bec your range is gorgeous! I was excited to get to Adairs this weekend and get my hands on one of your Fonda sets. Hubby loves it too! So glad you’ve extended your great taste to bedlinen!